This book explains the basics and practice of qualitative research, from the first conceptualization and issues of collection, sampling, and analysis, to the presentation of results. This volume presents the features and commonalities of specific techniques as well as the relationship between qualitative and quantitative research. The fifth edition includes a new chapter on data archivization, subsequent use, and research ethics.

Aglaja Przyborski, Bertha von Suttner Private University, St. Pölten, Austria; Monika Wohlrab-Sahr, University of Leipzig, Germany