A successful exhibition is a well-balanced mix of communication, knowledge transfer, interaction, adventure, and contemplation. This widely popular handbook, which has already gone through multiple printings, offers a concise presentation of the principal phases of an exhibition's genesis with striking examples from the design practice of the authors. Topics covered are conception and design, presentation and staging, representation and education, text and graphics, typography and layout, as well as light and lighting. The central design steps are illustrated with sketches, diagrams, plans, elevations, simulations, technical drawings, working models, and photographs. Bertron Schwarz Frey (Berlin and Ulm) is one of Germany's leading exhibition design firms.

Bertron Schwarz Frey/Group for Design (Berlin and Ulm) rank among the leading German offices for visual communication, museography and exhibition design.
Amongst their projects are the natural history museum (opening in July 2007) in Berlin, and temporary exhibitions for Germany's Haus der Geschichte foundation.