Gernot Brauer worked for BMW for many years, including as corporate spokesperson. He is now an independent journalist working in Munich and the author of a number of textbooks on corporate communications as well as design reports. He gives lectures and seminars on marketing and public relations.

Design Oder Nicht Sein - Eine Selbstanalyse.- Design: Was das ist und was es bringt.- Form - Design - Geschmack.- Produkt-Design, Marke und Corporate Design.- Wie man Design implementiert.- Wer sind die besten Designer?.- Was darf's denn kosten?.