Business leaders face the challenge of mastering diverse and often contradictory requirements. The integrative management concept on which this textbook is based helps to deal with this dilemma: the reader confronts a theme from contradictory perspectives and learns how to think in alternatives and to sound out room for maneuver. The updated new edition now includes topics like Business Model Innovation, Industry 4.0 and Lean Startup.

Prof. Dr. Hans-Erich Müller (Hochschule für Wirtschaft und Recht Berlin)