Strategy in the digital age: this standard reference volume for management theory and corporate practice provides a new, integrated solution approach. This fourth edition includes new topics such as start-ups and founding companies. It is a compact, comprehensible, and practice-based book on corporate management and strategic management with an innovative approach, many practical examples, and video links.



Autorentext

Hans-Erich Müller, Berlin School of Economics and Law; Martin Wrobel, Brandenburg University of Applied Sciences, Germany

Titel
Unternehmensführung
Untertitel
Strategie Management Praxis
EAN
9783110708547
Format
E-Book (pdf)
Veröffentlichung
18.01.2021
Digitaler Kopierschutz
Wasserzeichen
Anzahl Seiten
453
Auflage
4., vollständig überarbeitete und erweiterte Aufla
Lesemotiv