Marshal McLuhan's writings established media studies. The eccentric way he developed and presented his ideas, however, has consistently led readers and critics to doubt the academic status of his work. Is he a scholar, an author playing with words, or perhaps a trickster? This book examines McLuhan's writing style and questions its function in the production of knowledge.

Jana Mangold, Goethe-Universität Frankfurt am Main, Frankfurt am Main/Weimar.