The complex challenge of political language in democracy centers on the way in which it is caught up between the individual interest in effectiveness, on the one hand, and ethical claims on the other. It is this nexus that makes political language counseling necessary. Political linguistics has so far regarded itself exclusively as a descriptive science. To enable it to square up to the task of counseling, the study proceeds on the basis of theoretical considerations and proposes a methodological symbiosis of linguistics and language criticism (rhetoric, etc.). It develops a corresponding model, which it then applies to concrete examples with a view to testing its validity.