Successfully implementing regional tourism is a joint task and a challenge for all actors in regional tourism. In many tourist regions, there is still a lack of professional tourist operations and destination management. This volume shows how to improve cooperation and quality, how to utilize 360-degree marketing, and how to build an attractive destination with a high-profile destination brand.

Knut A. Wiesner, Universität Kassel und Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt