In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Autorentext
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.
Inhalt
PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities
Titel
The Objects of Affection
Untertitel
Semiotics and Consumer Culture
Autor
EAN
9780230109902
ISBN
978-0-230-10990-2
Format
E-Book (pdf)
Hersteller
Herausgeber
Veröffentlichung
19.07.2010
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
2.58 MB
Anzahl Seiten
198
Jahr
2010
Untertitel
Englisch
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