This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.

ANNE GUIMARD is President of FINEO, a Paris-based investor relations strategy consulting firm founded in 1999, France. A Certified Financial Analyst and former Chief Investor Relations Officer at multi-listed companies, she has extensive experience in research, M&A and corporate finance at leading investment banks. She regularly gives courses on investor relations.