Break your revenue records with Silicon Valley's "growth bible"
"This book makes very clear how to get to hyper-growth and the work needed to actually get there"
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.
From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign--aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.
* Pinpoint why you aren't growing faster
* Understand what it takes to get to hypergrowth
* Nail a niche (the #1 missing growth ingredient)
* What every revenue leader needs to know about building a scalable sales team
There's no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!
Autorentext
Aaron Ross founded PredictableRevenue.com, a consulting company that helps b2b companies triple sales growth & create self-managing sales teams. Aaron is also the founder of PebbleStorm, which is helping 100 million people "make money through enjoyment" by combining happiness and money.
Jason Lemkin is a Managing Director of Storm Ventures. At Storm Ventures, Jason focuses exclusively on early-stage SaaS/enterprise start-ups and helping them scale. He has led and/or sourced Storm's investments in next-generation SaaS leaders including Talkdesk, Algolia, Pipedrive, Parklet, RainforestQA and Guidespark, as well as his own Storm-backed company, EchoSign (acquired by Adobe). He also serves an Advisory Board Member or investor in other emerging SaaS leaders, including Convertro (acquired by AOL), BetterWorks, AnyPerk, Retention Science, Showpad, FrontApp, Influitive, and Greenhouse.io. Jason is an acknowledged thought leader in SaaS through his creation of theSaaStr community for SaaS executives and founders.
Klappentext
Praise for FROM IMPOSSIBLE TO INEVITABLE
"This book is all killer, no filler."
STEPHAN M. SPENCER, author and SEO expert
"Best book I've ever read. To really put it plainly, this book can help save your company millions of dollars. Seriously. Hire a bad VP Sales? Welp, their goes your Q1 and potentially worse. Price your product too low? Welp, you're missing out on millions potentially. This book covers the hard topics that you can only learn from people who have 'been there and done that.' Aaron and Jason are true examples of those that have struggled, won, and put their collective experiences together in one book that basically is the new bible for SaaS companies to grow."
ANDREW GAZDECKI, CEO and Founder of Bizness Apps, Founder and Chair, Altcoin.io
"There's not much theory in this bookit focuses just on what actually works. Reading the book was like drinking a big tall glass of refreshing 'real world' juice. From Impossible to Inevitable helps you navigate that crucial piece of the business battlefield in your head."
DOUGLAS BURDETT, Host, The Marketing Book Podcast
"Aaron and Jason have created the go-to book for building your company. This is a book that comes from people that have done this and they pull no punches in telling it as it is. This is a must buy book if you are serious about building your company (and yourself)."
REG NORDMAN, Founder and Managing Partner, Rocket Builder
Zusammenfassung
Break your revenue records with Silicon Valley's growth bible
This book makes very clear how to get to hyper-growth and the work needed to actually get there
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.
From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSignaka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.
- Pinpoint why you aren't growing faster
- Understand what it takes to get to hypergrowth
- Nail a niche (the #1 missing growth ingredient)
- What every revenue leader needs to know about building a scalable sales team
There's no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!
Inhalt
Preface: Systematizing Success xiii
Lessons from the World's Fastest-Growing Companies xiii
Part I Nail a Niche
1 Niche Doesn't Mean Small 2
Are You Sure You're Ready to Grow Faster? 2
How to Know If You've Nailed a Niche 4
Achieve World Domination One Niche at a Time 6
The Arc of Attention 7
2 Signs of Slogging 12
Are You a Nice-to-Have? 12
Big Companies Suffer, Too 15
Case Study: Where Aaron Went Wrong 16
Your Current Strength Can Be a Future Weakness 21
3 How to Nail It 23
Where Can You Be a Big Fish in a Small Pond? 23
Work through the Niche Matrix 25
Case Study: How Twilio Nailed a Billion-Dollar Niche by Walking in Its Customers' Shoes 31
The 20-Interview Rule 36
4 Your Pitch 39
If You Were a Radio Station, Would Anyone Tune In? 39
Elevator Pitches Are Always Frustrating 41
They Don't Care about You: Three Simple Questions 43
Part II Create Predictable Pipeline
Introduction: Lead Generation Absolves Many Sins 46
5 SeedsCustomer Success 50
How to Grow Seeds Predictably 51
Case Study: How Gild Dropped Monthly Churn from 4 to 1 56
Case Study: Customer Service Excellence at Topcon 58
6 NetsMarketing 61
Three Uncommon Approaches of Hypergrowth CMOs 63
The Forcing Function Your Marketing Leader Needs: A Sales Qualified Lead Commit 70
Corporate Marketing versus Demand Generation 71
How Inbound Changed in 10 Years Between Scaling Marketo to $100M+ and Founding Engagio 72
Heroic Marketing: When You Have No Money and Little Time 76
7 SpearsOutbound Prospecting 80
Where Outbound Works Bestand Where It Fails 83
Outbound Lessons Learned Since Predictable Revenue Was Published 85
Case Study: Outbound's Role in Acquia's $100 Million …