Now in its second edition, this book offers a comprehensive introduction to book project management and production, including the creation and development of digital products.
Book Production explains how books and digital products are planned for and managed, and why certain processes and raw materials are chosen. Addressing the growing demand for skills and knowledge with which to exploit digital and traditional technology, while ensuring ethical, environmentally and sustainably conscious decision-making across the publishing industry, this second edition pays special attention to green production practices and considers questions such as what makes a green supplier green; what impact different raw material choices have on the environment; and how to deal with waste management. Legal matters, including contracts and risk assessment and mitigation, are also discussed. Throughout the book, case studies are used to aid comprehension and engagement.
Ideally suited to advanced students of publishing and book studies, Book Production will be of value to anyone working or training to work in or in conjunction with the book industry
Autorentext
Adrian Bullock teaches production and project management on the postgraduate publishing programme at Oxford Brookes University. He is also Director of the Oxford Publishing Consultancy, which specialises in publishing production and project management and gives him the opportunity to practise what he teaches.