The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere



Inhalt

1. Definitions and Stakes 2. Measuring the Immeasurable 3. Information and External Knowledge 4. Knowledge Creation 5. Knowledge Memory 6. Knowledge Management 7. Image, Brand, Corporate Identity 8. Outsourcing 9. Back to the Man 10. A Dynamic View of Organization's Performance: The IC-dVAL® Approach 11. Reporting and Managing Intangibles: the Policy Agenda

Titel
The Management of Intangibles
Untertitel
The Organisation's Most Valuable Assets
EAN
9781134590421
ISBN
978-1-134-59042-1
Format
E-Book (pdf)
Herausgeber
Veröffentlichung
07.11.2002
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
1.61 MB
Anzahl Seiten
336
Jahr
2015
Untertitel
Englisch