E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.



Autorentext

ALAN CHARLESWORTH was a Senior Lecturer in Marketing and E-marketing at the University of Sunderland, UK.



Inhalt

Consists of approximately 1200 entries, organized alphabetically.

Titel
Key Concepts in e-Commerce
EAN
9780230206724
Format
PDF
Veröffentlichung
22.03.2007
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
8.96 MB
Anzahl Seiten
328