Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others.
* Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book
* Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites
* Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie
* Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets
* Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.
Autorentext
Ali Luke is an e-book author, an editor, and a publisher
as well as a writing coach. She has written more than a dozen
e-books, and has worked with clients on every step of creating and
publishing their e-books. Visit her website at www.aliventures.com
and join her 4,000 Twitter followers at @aliventures.
Inhalt
Introduction 1
Part I: Getting to Know E-Books 7
Chapter 1: Introducing E-Book Basics 9
Chapter 2: Joining the E-Book Revolution 17
Chapter 3: The Minimum You Must Do to Write an E-Book 29
Part II: Creating Your E-Book 41
Chapter 4: Formatting Your E-Book Manuscript in Word 43
Chapter 5: Designing a Professional E-Book Cover (Without
Spending a Fortune) 63
Chapter 6: Creating an Instant E-Book Using a PDF File 81
Chapter 7: Creating an Interactive E-Book with iBooks Author
89
Chapter 8: Creating MOBI or EPUB Files with Calibre 97
Part III: Creating Your Website 109
Chapter 9: Using WordPress to Set Up a Website or Blog 111
Chapter 10: Crafting an Effective Sales Page for Your E-Book
129
Part IV: Selling Your E-Book 145
Chapter 11: Pricing Your E-Book Effectively 147
Chapter 12: Using E-junkie to Sell and Deliver Your E-Book
161
Chapter 13: Listing Your E-Book on Amazon's Kindle Direct
Publishing 173
Chapter 14: Using Smashwords to Distribute Your E-Book to Other
Retailers 191
Part V: Marketing Your E-Book 205
Chapter 15: Marketing Your E-Book via Amazon and Other Online
Stores 207
Chapter 16: Promoting Your E-Book on Facebook and Twitter
217
Chapter 17: Promoting Your E-Book on Goodreads 231
Chapter 18: Using Blogs and E-Mail Lists to Promote Your E-Book
241
Part VI: The Part of Tens 255
Chapter 19: Ten Common E-Book Problems -- and How to Fix
Them 257
Chapter 20: Ten Tips for Editing and Proofreading Your E-Book
267
Chapter 21: Ten Ways to Enhance Your E-Book Sales -- or
Your Career 275