Authors will benefit hugely from this practical book by seeing how
effective they can be at helping to promote their own books. Alison
Baverstock encourages authors to work with publishers but also explains
how to 'go it alone' for authors who plan to self publish. The book
covers: how marketing works; what opportunities there are; how authors
can help; how to get noticed; how to get local publicity, organise a
launch event and keep the momentum going after publication. The book
also provides authors with a real insight into the publishing process
and contains illuminating interviews with everyone concerned: editors,
marketing people and, most importantly, authors.
Autorentext
Alison Baverstock is an expert on publishing, has written and lectured widely on the subject and runs the MA in Publishing at Kingston University. She is author of Is There a Book in You? and How to Market Your Book.
Zusammenfassung
Authors will benefit hugely from this practical book by seeing howeffective they can be at helping to promote their own books. AlisonBaverstock encourages authors to work with publishers but also explainshow to 'go it alone' for authors who plan to self publish. The bookcovers: how marketing works; what opportunities there are; how authorscan help; how to get noticed; how to get local publicity, organise alaunch event and keep the momentum going after publication. The bookalso provides authors with a real insight into the publishing processand contains illuminating interviews with everyone concerned: editors,marketing people and, most importantly, authors.