From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture. Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.
Autorentext
Autorentext
Alison J. Clarke is professor and chair of Design History and Theory at the University of Applied Arts Vienna and research director of the Victor J. Papanek Foundation, which promotes socially-aware design. She was formerly a Smithsonian Fellow of History.
Titel
Tupperware
Untertitel
The Promise of Plastic in 1950s America
Autor
EAN
9781588344366
ISBN
978-1-58834-436-6
Format
E-Book (epub)
Hersteller
Herausgeber
Veröffentlichung
30.09.2014
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
45.16 MB
Anzahl Seiten
256
Jahr
2014
Untertitel
Englisch
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