Discover how to style and photograph food like the pros
Whether you're taking shots for a foodie blog, advertisements,
packaging, menus, or cookbooks, Food Styling & Photography
For Dummies shows you how to take the next step in your passion
for food and photography. This attractive, informative, and fun
guide to the fundamentals of food styling provides information on
the tools and techniques used by some of the most successful
industry professionals.
Food Styling & Photography For Dummies provides you
with the fundamentals of food styling and gives you the inside
scoop on the tools and techniques used by some of the most
successful industry professionals.
* Shows you how to translate taste, aroma, and appeal through
color, texture, and portion
* Includes techniques such as extreme close-ups, selective focus,
and unique angles to create dramatic effect
* Detailed coverage on lighting and composition
* Tips for choosing the proper equipment and mastering the use of
camera settings, lenses, and post-production software
* Advice for creating a professional personality and getting your
food photography business off the ground
Whether you're an amateur or professional food photographer,
Food Styling & Photography For Dummies is a fun and
informative guide to photographing and arranging culinary subject
matter.
Autorentext
Alison Parks-Whitfield is a successful technical writer and food photographer in the San Francisco Bay area. Her tasty images have been published in books, magazines, newspapers, and on packaging, as well as in many online venues.
Klappentext
Discover how to style and shoot delicious food photos
Whether you're an amateur taking shots for a food blog or a professional who captures culinary creations, Food Styling & Photography For Dummies shows you how to take the next step in your passion for food and photography. This attractive, informative, and fun guide gives you the inside scoop on the tools and tricks to style and create scrumptious photos.
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Before you say cheese — find out how to make food look appetizing and interesting for the camera, from selecting dishes and linens to adding garnishes and accents
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Get technical — discover all the photography equipment and know-how needed to take mouth-watering photos
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It's a piece of cake — explore image composition and camera angles to use for capturing cool stuff like drips and textures
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And for dessert — get the scoop on what to do after you put the camera down, including saving, backing up, and editing your photos
Open the book and find:
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Full-color examples
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Food styling tips and tricks
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How to set up your lighting to achieve the perfect look
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Tools and techniques specific to food photography
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How to get started in the food styling and photography business
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Info on editing and archiving photos
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Postproduction tools and processes
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Advice on creating an online and traditional print portfolio
Learn to:
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Make food look attractive and camera-ready
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Use lighting and composition to get the best shot
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Choose the right equipment
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Get your food photography business off the ground
IN FULL COLOR!
Zusammenfassung
Discover how to style and photograph food like the pros
Whether you're taking shots for a foodie blog, advertisements, packaging, menus, or cookbooks, Food Styling & Photography For Dummies shows you how to take the next step in your passion for food and photography. This attractive, informative, and fun guide to the fundamentals of food styling provides information on the tools and techniques used by some of the most successful industry professionals.
Food Styling & Photography For Dummies provides you with the fundamentals of food styling and gives you the inside scoop on the tools and techniques used by some of the most successful industry professionals.
- Shows you how to translate taste, aroma, and appeal through color, texture, and portion
- Includes techniques such as extreme close-ups, selective focus, and unique angles to create dramatic effect
- Detailed coverage on lighting and composition
- Tips for choosing the proper equipment and mastering the use of camera settings, lenses, and post-production software
- Advice for creating a professional personality and getting your food photography business off the ground
Whether you're an amateur or professional food photographer, Food Styling & Photography For Dummies is a fun and informative guide to photographing and arranging culinary subject matter.
Inhalt
Introduction 1
Part I: Introducing Food Styling and Photography 7
Chapter 1: Exploring Food Photography 9
Chapter 2: Photography Know-How and Equipment 25
Chapter 3: Your Stylist Toolkit 41
Chapter 4: Dealing with Employers, Personnel, and Sets 67
Part II: It's All in the Presentation (Styling) 85
Chapter 5: Preparing for an Off-Site Photo Shoot 87
Chapter 6: Getting the Yummy to Translate on Film 99
Chapter 7: The Ice Cream Is Melting! Problem Solving for Tricky Foods 123
Part III: Shooting the Food: Techniques with the Camera 141
Chapter 8: Composition Basics 143
Chapter 9: Lighting, Lighting, Lighting 161
Chapter 10: Working with Tilts and Angles 181
Chapter 11: Exploring Focus 195
Part IV: And for Dessert: Managing Your Photos and More 211
Chapter 12: Post-Processing 213
Chapter 13: Editing and Saving Your Photos 225
Chapter 14: Making Your Photos Available in Print and Online 239
Chapter 15: Starting Your Food Styling and Photography Business 253
Part V: The Part of Tens 269
Chapter 16: Ten Tips for Growing Your Business 271
Chapter 17: Ten Indispensable Items for a Food Shoot 281
Chapter 18: Ten Awesome Garnishes for Food Images 289
Index 299