In this era of social media full of glamour and virtual halo, Zhang Li went from being an ordinary office worker to becoming an unexpected celebrity with a makeup tutorial video. However, as her exposure increased, she found herself increasingly troubled by commercial labels, and the conflict between her public image and her true self made her feel confused and empty. Faced with the pressure of public opinion and her inner struggle, Zhang Li decided to temporarily stay away from social platforms to find her true value. During this journey of self-reflection, Zhang Li gradually found her true self, redefined her brand and influence, and thus not only broke through the shackles of traffic, but also began to influence the world in her own way. "Behind the Traffic" is a realistic novel focusing on the internet celebrity economy and personal brand building. It explores the inner world and social responsibility behind the characters in the social media era, reveals the profound contrast between traffic and personal value, virtual and reality, as well as the struggle and growth of human nature in the world of fame and fortune.