A one-stop resource containing everything artists need to know to sell their work. This best-selling guide provides all the advice you need to sell your work in today's competitive market. This fantastic new edition has been updated with essential advice on how to make full use of digital opportunities for selling your work, such as social networking and e-marketing. It contains information and suggestions about: - Selecting and approaching galleries - Pricing and payments - Royalty rates and financial management - Sample contracts and other legal considerations - Creating a website and maximising hits - Mastering social media to increase your visibility - Managing sales via online stores such as Etsy, Folksy or eBay - Printing your own reproductions and marketing them With a foreword by Mary Ann Rogers, one of Britain's most acclaimed watercolour painters who was awarded 'Best Selling Published Artist' by the Fine Art Trade Guild in 2009.
Autorentext
Annabelle Ruston is an editor with the Fine Art Trade Guild, one of whose main functions is to guide their members through the pitfalls of selling their work.
Zusammenfassung
A practical, inspiring toolkit for turning creative passion into a sustainable career packed with actionable advice, real-world examples and marketing know-how.The Artist's Guide to Selling Work is the definitive handbook for artists who want to turn their creativity into a sustainable business. Whether you're just starting out or looking to expand your reach, this fully updated second edition offers practical, proven strategies to help you sell your work in today's competitive market.Packed with real-world advice, it covers everything from pricing and contracts to building a website and mastering social media. Learn how to approach galleries professionally, manage online sales through platforms like Etsy and eBay, and print your own reproductions with confidence. Discover how artists like Pip McGarry and Mary Ann Rogers built successful careers and how you can too.With sample contracts, case studies and guidance on copyright, licensing and financial management, this book is your one-stop resource for navigating the art world. Whether you're selling originals, prints or merchandise, The Artist's Guide to Selling Work helps you do it smarter, faster and with more impact.
Inhalt
Foreword
Introduction
1. The business side of being an artist
2. The different types of art business
3. Selecting the right business
4. How businesses find artists
5. Making an approach
6. Pricing original work
7. Terms and conditions between artists and galleries
8. Case studies: agreements between artists and galleries
9. Selling direct
10. How to make exhibitions work
11. Agents
12. Copyright and reproduction rights
13. Working with publishers and licensing work
14. Contracts between artists and publishers or licensees
15. Printing your own work
16. Case studies
Index