The book name, "Magic Shop" is kept on their song where it describes Magic Shop as a place of refuge for the heartbroken, a place of healing for the disturbed, and a place of love for those who are lonely.

"Magic Shop" comforted many ARMYs who were in pain. BTS provided happiness and inner peace to ARMY through this special song. In the lyrics, they also provide us with an overview of the magical place that "Magic Shop" is.

This book is a compilation of messages by the Armies for the Bangtan Boys. All the authors made the book more special on the occasion of their 10th Anniversary.