Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.
Global Writing for Public Relations offers the following features:
- Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization;
- An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials;
- Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences;
- Storytelling skills that help writers craft compelling content;
- Real-world global examples from diverse industries that illustrate creative solutions;
- Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses;
- Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and
- Supplemental online resources for educators and students.
English is the go-to business language across the world, and this book combines the author's experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
Autorentext
Arhlene A. Flowers is associate professor of Integrated Marketing Communications in the Department of Strategic Communication at the Park School of Communications at Ithaca College in Ithaca, New York. Prior to joining Ithaca College in 2006, she held senior management positions at leading global public relations agencies headquartered in New York City, and she served as corporate public relations director worldwide for a publicly held multinational company based in Toronto. She has handled a wide range of public and private companies, nonprofits, and government organizations, where she conducted business on all continents except for Antarctica. She also managed internal public relations staff and public relations agencies in multiple countries, where she learned how to apply a "glocal" approach, blending the global mission of the organizations with the specific needs of the local markets. Her background spans all elements of public relations writing for internal and external audiences, reaching the media, consumers, special-interest groups, businesses, and shareholders in North America and international markets. Born in Hawaii, she holds a BA from New York University and an MPS from the New School for Social Research in New York City.
Inhalt
Preface
About the Author
Part One Going Global in Public Relations
Chapter 1 Exploring the Evolution of English as "Globish"
Chapter 2 Understanding Global Perspectives in Public Relations
Chapter 3 Changing Global Media Landscape and Ethical and Legal Issues
Part Two Developing Intercultural Communication Skills and Sensitivities
Chapter 4 Appreciating Cultural Similarities and Differences
Chapter 5 Decoding Nonverbal Communication and Imagery Worldwide
Chapter 6 Mastering the Fine Art of Storytelling in International Public Relations
Part Three Honing Writing Basics
Chapter 7 Applying Consistency of Style
Chapter 8 Acing Grammar and Punctuation
Chapter 9 Sharpening Editing Skills for Global Audiences
Part Four Generating and Managing News Worldwide
Chapter 10 Crafting Global News Releases for Mainstream and Social Media
Chapter 11 Composing Global Media Kits and Online Newsrooms
Chapter 12 Using Other Media Relations Techniques for Local or Global Campaigns
Part Five Connecting Online and Using External Communication Tools Globally
Chapter 13 Writing for the Internet and Social Media Worldwide
Chapter 14 Shaping Speeches and Scripts
Chapter 15 Controlling Content with Brand Journalism and Corporate-Produced Materials
Part Six Writing International Plans, Reports, and Business Correspondence
Chapter 16 Creating and Presenting Public Relations Plans for Local or Global Markets
Chapter 17 Preparing Global Business Correspondence and Internal Reports
Appendix
Index