WOMEN MEAN BUSINESS
"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
The Times
"What's especially valuable is the authors' analysis of where companies go wrong in managing women...that's how it will help women in the workplace."
Harvard Business Review
"Lays out the importance of retaining women in senior leadership positions."
Harpers Bazaar
"Wittenberg-Cox and Maitland have opened new ground."
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today's female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters - as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
Autorentext
AVIVAH WITTENBERG-COX is CEO of 20-First, one of Europe's leading gender consultancies. 20-First works with progressive companies interested in building gender 'bilingual' organisations that capture the opportunities offered by the other half of the talent pool and the other half of the market the female half. The firm's renowned Bilingual Leadership programmes help executives men and women - manage difference more effectively.
Avivah is also the Founder and Honorary President of the European Professional Women's Network (www.EuropeanPWN.net), a certified executive coach and was a Visiting Coach at INSEAD. She is a popular speaker on leadership and gender issues across Europe and has had articles and interviews published in publications such as the International Herald Tribune and the Financial Times. Canadian, French and Swiss. In 2007, ELLE Magazine recognised her as one of the TOP 40 Women Leading Change. She lives in France with her husband and gender balanced children (a son and a daughter).
ALISON MAITLAND is an independent journalist and commentator who has been researching and writing about women in business for a decade. She spent 20 years with the Financial Times, including eight years as Management Writer. Her other specialist areas are leadership and corporate responsibility.
Alison is a Senior Visiting Fellow in the Faculty of Management at Cass Business School, City University, London. She is a conference speaker and moderator and she directs the Work-Life & Diversity Council of The Conference Board Europe. She served on the advisory group for the Equal Opportunities Commission's 2007 investigation into the Transformation of Work. She lives in the UK with her husband and two daughters.
Klappentext
"A timely contribution to the increasingly vocal debate about the economic importance of women. It is refreshing to read the authors' comprehensive analysis of gender as a business issue, not a women's issue We can't make the future happen unless women help the men adjust."
Niall FitzGerald KBE, Chairman, Reuters, in his foreword
"This excellent book asks every leader in the public or private sector to act on Gender as a Strategic Business Imperative The emerging force of women in the 21st century is part of a major social and economic change which has to be acknowledged by any organisation looking for a competitive edge."
Larry Hirst, General Manager, IBM UK
"An important contribution to a serious business and political issue. It reframes the gender debate, providing pragmatic and realistic tools to harness the potential of women globally."
Vivienne Cox, Executive Vice President and CEO of Gas, Power & Renewables and Shipping, BP
"Leveraging the power of women, as business executives and as consumers, is one of the greatest challenges and opportunities for companies. This book presents powerful arguments to commit significant resources and management thinking to that cause."
Gerald Lema, President, Asia Pacific, Baxter International
"Why Women Mean Business is able to push the discussion from 'let's fix the women' to a powerful new source of economic growth. Not only does it give a bright roadmap with 'how to do' tips but more importantly it shows the shift in 'how to think' that is required."
Peter Bakker, CEO, TNT
Zusammenfassung
WOMEN MEAN BUSINESS
...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'.
The Times
What's especially valuable is the authors' analysis of where companies go wrong in managing women...that's how it will help women in the workplace.
Harvard Business Review
Lays out the importance of retaining women in senior leadership positions.
Harpers Bazaar
Wittenberg-Cox and Maitland have opened new ground.
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today's female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
Inhalt
Foreword by Niall FitzGerald KBE xiii
Preface by Michael Kimmel xv
Acknowledgements xxi
CHAPTER ONE: WOMENOMICS 1
Guarantors of growth 1
The strategic side of the gender divide 6
Opportunity cost 9
Valuing difference 12
Becoming gender-bilingual 15
Declining demographics is not destiny 18
21st century forces: weather, women, web 22
CHAPTER TWO: MOST OF THE TALENT 27
The talent wars are here 28
Female brainpower 30
Under-used talent 34
The role of business schools 36
Tapping into the pool 39
Recruiting: making women welcome 40
Retaining: structural repairs needed 44
Promoting: return on investment 57
Building better boards 62
Legislating solutions the controversial quota 65
CHAPTER THREE: MUCH OF THE MARKET 73
Purchasing power beyond parity 75
Female finances 77
Sex and segmentation 85
The many faces of marketing to women 89
Shut-your-eyes 90
Marginalise 93
Specialise 94
Prioritise 96
CHAPTER FOUR: BECOMING BILINGUAL, WHAT COMPANIES CAN DO 103
A fresh look at traditional approaches to gender 103
Equal and different 107
Diversity dilem…