This book is a comprehensive guide to practical strategies for advocating, marketing, and promoting your library by targeting diverse and specific stakeholder groups. It is becoming an essential read as libraries increasingly need to demonstrate their value and impact.

Barbara Band is an award-winning qualified librarian with over thirty-five years' experience working in education. She now offers freelance in-person and online consultancy, advice and training services. She was previously CILIP President and Vice Chair of the Great School Libraries Campaign and is currently treasurer and newsletter editor of the CILIP School Libraries Group. She has contributed to the work of the School Library Association (SLA) as editor of The School Librarian journal, written several SLA publications and co-authored Creating a School Library with Impact.