The author uses amusement park attractions (themed for Disney World) to gently introduce new paradigms to a wide audience. His sources include experts in nutrition, economics, technology, and psychology.
BACK COVER - "The world of tomorrow exists today, but only for those who can spot the true experts." ... And never before in human history has it been so crucial to spot these experts sooner rather than later. You see, "progress" is accelerating---our technological advance is rocketing toward a flashpoint of alarming and breathtaking change. People need to recognize what is happening and take action before it's too late. ... But can they? A legion of false experts stand in their way.

Bert is a fictional character, who writes and publishes books written in the first person. He is a fun-loving jack-of-all-trades who traces his ancestry back to the chimney sweeps of London at the turn of the last century.