For each of her subjects, Steinberg provides a personality profile based on biographical information, an analysis of the patterns that comprise the personality profile using psychodynamic insights, and an examination of the relationship between personality and leadership style through an exploration of various aspects of political life - motivation, relations with the cabinet, the caucus, the opposition, the media, and the public.

Blema Steinberg is professor emeritus, McGill University, the author of Shame and Humiliation: Presidential Decision Making on Vietnam, a member of the Canadian Psychoanalytic Society, and a practicing psychoanalyst.