"All the cutting edge technology I learned in college-typewriters, film splicers, glue-is now in a museum; the one thing that hasn't changed is how to tell a visual story."-Bob Dotson Make It Memorable provides a distinctly different, hands-on introduction to the craft of visual storytelling. Many texts have been written to help people master the changing technology of journalism; here, Bob Dotson teaches readers how best to tell a story once they do. This second edition of Dotson's classic book offers dozens of new tips for the digital age and a step-by-step explanation of how to find and create all kinds of visual stories under tight deadlines. In addition to new scripts annotated with behind-the-scenes insights and structural comments, the book includes links to online videos of all the story examples. There is no other text quite like it. Additional videos that can be utilized for class assignments and exercises are available on www.nbclearn.com/makeitmemorable.

Bob Dotson, special correspondent for the NBC Today show, has more than forty years of experience in the field of broadcast journalism. His long running "American Story" segment is one of the most honored series in network television history, winning more than 100 awards, including eight Emmys. Dotson has received more than seventy awards, including six Edward R. Murrow Awards for "Best Network News Writing", top journalism awards from DuPont-Columbia and the Robert F. Kennedy Foundation, numerous National Headliner Awards, the Sprague Memorial Citation from the National Press Photographers Association, and the William Allen White Foundation's 2015 National Citation for long-standing journalistic excellence in service to the profession and community.