Dunlop Fantasia has a passion for marketing, excellent ideas, hovercrafts and avoiding rehab. A dark, complicated family upbringing sets him on course for early divorce, a blunder with his father's mistress, making TV shows, the heartbreaking death of a manservant, pursuit of celebrity endorsements and winning respect for his growing advertising empire. Follow his satirical exploration of wealth, self-help advice, business success, gritty optimism and downgrading to business class flights.

In easily-digested nuggets of wisdom, Dunlop has the answer to every question you'll ever ask about building your legacy and getting ahead in life.