Brian "Essince" Collins and Quincy "Big Heff" Taylor are two self-made music and media figures who have come together to share their experiences working with multi-platinum musicians, major record labels, and booking international tours to educate readers on how to Make It in the Midwest. Learn the basics of copyrights and royalties to advanced strategies on booking tours and generating income in the music industry from the Midwest all over the world and back. Quincy Taylor got his start promoting major artists in the early 2000's and has since promoted some of the industry's best with the iconic Def Jam Records. His street team, event and promotion acumen pair perfectly with Collins' understanding of international tour booking and media facets of the music industry for a fun and knowledgeable look into the urban music industry.