Maximum Impact is an affirmation of the importance of communication by America's local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today's literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran - to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including public education, we offer our primary target audience of school leaders with new principles of communication that will help them to engage the community, employees and stakeholders in helping to make their school district successful!

Brian Creasman, Ed.D. is currently superintendent of Fleming County Schools in Kentucky. He is a published book author and has served as an assistant superintendent, a high school and middle school principal and assistant principal, and an instructional technologist and classroom teacher.

Brad Hughes provides professional development training in communications-related topics. A retired journalist and public affairs director, he manages an education news blog on Twitter, averaging better than 12,000 engagements daily.