The most comprehensive coverage of search engine
optimization
In Search Engine Optimization All-in-One For Dummies,
3rd Edition, Bruce Clay--whose search engine
consultancy predates Google--shares everything you need to
know about SEO. In minibooks that cover the entire topic, you'll
discover how search engines work, how to apply effective keyword
strategies, ways to use SEO to position yourself competitively, the
latest on international SEO practices, and more.
If SEO makes your head spin, this no-nonsense guide makes it
easier. You'll get the lowdown on how to use search engine
optimization to improve the quality and volume of traffic on your
website via search engine results. Cutting through technical
jargon, it gets you up to speed quickly on how to use SEO to get
your website in the top of the rankings, target different kinds of
searches, and win more industry-specific vertical search engine
results!
* Includes new and updated material, featuring the latest on
Bing!, Google instant search, image search, and much more
* Covers SEO and optimizing servers for SEO
* Provides important information on SEO web design
* Shows you how to use SEO to stay "above the fold"
If you're a website owner, developer, marketer, or SEO
consultant, Search Engine Optimization All-in-One For Dummies,
Third Edition is the only resource you need to beat the
competition.
Autorentext
Bruce Clay has been a search engine optimization consultant since before there was Google. He has been cited as an expert by USA Today and his website, www.bruceclay.com, is referenced in the User's Guide to the Internet at The National Archives as a resource for website promotion tactics and tools.
Zusammenfassung
The most comprehensive coverage of search engine optimization
In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Claywhose search engine consultancy predates Googleshares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.
If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!
- Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
- Covers SEO and optimizing servers for SEO
- Provides important information on SEO web design
- Shows you how to use SEO to stay "above the fold"
If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.
Inhalt
Introduction xxiii
Part I: Getting Started
Chapter 1: An Introduction to Tizen 3
Discovering Tizen 3
The Tizen Association and Tizen Project 4
The Tizen Ecosystem 4
Reasons for Programming in Tizen 5
Tizen Is Based on Standards 5
Tizen Is Open 5
Tizen Is Heterogeneous 6
Tizen Has Industry Support 6
Installing the Tizen SDK 6
Prerequisites 6
Installing the SDK 7
Creating the Tizen Hello World Web Application 9
Creating the Hello World Tizen Native Application 13
Signing the Hello World Application 17
Summary 19
Chapter 2: Tizen Application Packages 21
Packaging a Web Application 21
Packaging a Native Application 25
Packaging a Hybrid Application 29
Using Optional Features 31
Using Privileged APIs 35
Signing a Package 38
Summary 40
Chapter 3: Tizen Development Tools 41
The Tizen IDE 41
Tizen Emulator 42
Enabling Hardware Acceleration 45
Using the Tizen Emulator 45
Tizen Web Simulator 48
Smart Development Bridge 50
Debugging and Testing 53
Designing the UI with the UI Builder 56
Summary 58
Part II: Tizen Web APIs
Chapter 4: Web Application Fundamentals 61
The Web Runtime 62
Tizen Device APIs 63
Tizen Web UI Framework 65
Overview of the Tizen Web UI Framework 66
The Basics of jQuery Mobile 68
Using the UI Builder 69
Choosing Your Widgets 70
Implementing Events in the UI Builder 71
Summary 75
Chapter 5: Location-Based Services 77
Displaying a Map 78
Detecting a User's Location 80
Monitoring the User's Position 83
A Word of Caution 84
Adding Markers to a Map 84
Geocoding and Reverse Geocoding 85
Summary 87
Chapter 6: Multimedia 89
Discovering Multimedia Content 89
Embedding HTML5 Audio and Video 95
Capturing Images 96
Creating a Simple Camera Application 97
Capturing an Image 99
Summary 102
Chapter 7: Sensors and Other Hardware 103
Device Orientation 103
A Working Example 105
Near Field Communication (NFC) 110
Using NFC in Your Web Applications 111
Peer-to-Peer Mode 114
Summary 116
Chapter 8: Messaging Services 117
Messaging Service 117
E-Mail Client Example 124
Summary 131
Chapter 9: Contacts and Calendars 133
Setting Privileges 133
The Contact API 134
Address Book 134
Contacts 136
Person Objects 144
The Calendar API 146
Calendar Events 149
Calendar Tasks 149
Adding Events 151
Getting Events 153
Updating Events 153
Creating Recurring Events 154
Setting Alarms 157
Converting Events to iCalendar Format 158
Summary 159
Chapter 10: Native UI Applications 163
UI Framework Architecture 163
Types of Native UI Applications 166
Native UI Application Life Cycle 167
State Transition Flow 168
Initialisation and Termination 169
Application and Frame States 170
Creating a Form and Handling Events 171
Handling UI Events 175
Handling Hardware Keys 177
Handling Gestures 179
Summary 182
Chapter 11: Native Application fundamentals 183
Basic Idioms and S...