A practical roadmap for developing successful e-business
strategic plans
E-Business Expectations provides a critical review
of the process of evolving a product or service from prototype to
practical technology. Written by renown expert on technology
issues, this book provides business executives and managers with
tools they can use to position their product or service to best
satisfy their customer's needs. It guides readers from unrealistic
to realistic expectations of what a firm's technology can bring to
its e-business strategy. This book provides managers with a solid
foundation for creating realistic technological expectations for
their e-business in terms of repeatability, scalability, operating
environment, resource requirements, and compatibility issues.
Bryan P. Bergeron (Brookline, MA) has over thirty years'
experience designing and working with computers and electronics. He
teaches technology and business at Harvard Medical School and MIT
and is Editor in Chief of e.MD, Technical Editor of Postgraduate
Medicine, among others. Dr. Bergeron is President of Archetype
Technologies, Inc., a technology consulting firm.
Autorentext
BRYAN BERGERON is President of Archetype Technologies, Inc., a technology consulting firm. He teaches technology and business at Harvard Medical School and at MIT, serves as editor in chief of e.MD and as technical editor of Postgraduate Medicine, and is the author of over 300 articles and publications in business and technology. He has over thirty years of experience designing and working with computers and electronics.
JEFFREY BLANDER is a lecturer at Harvard Medical School and at MIT. He works as an independent consultant to academic and private institutions on the issues of information systems, clinical trials, and health outcomes research.
Klappentext
PRAISE FOR BUSINESS EXPECTATIONS
ARE YOU USING TECHNOLOGY TO ITS FULLEST?
"In the wake of the new economy hype, Business Expectations: Are You Using Technology to Its Fullest? provides a cogent analysis of the practical challenges involved in managing technology ventures. Along with a fantastically rich, compelling set of real-world cases, the authors provide an invaluable tool kit for anyone interested in commercializing new technology."
-Mary Tripsas, Professor, Harvard Business School
"From the standpoint of an investor in biomedical technology, Business Expectations: Are You Using Technology to Its Fullest? provides a helpful schema for understanding the process of technology development and adoption. The book's insights into the life cycle of a new technology are perceptive and draw upon a wide variety of interesting examples from different industrial settings."
-Michael Lytton, General Partner, Oxford Bioscience Partners
Find out if you're using your technology to its fullest with:
* A road map that guides you along the technological and developmental path from concept to product
* Tools you can use to position your product or service in order to better satisfy customer needs
* The knowledge necessary to separate realistic and unrealistic expectations for your technology so you can push it to the limit of its capabilities
* A plan for marketing your product or service within the framework of your current e-business technology
* Expert guidance on what it takes to create, innovate, and dominate in the New Economy
Zusammenfassung
A practical roadmap for developing successful e-business strategic plans
E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers with tools they can use to position their product or service to best satisfy their customer's needs. It guides readers from unrealistic to realistic expectations of what a firm's technology can bring to its e-business strategy. This book provides managers with a solid foundation for creating realistic technological expectations for their e-business in terms of repeatability, scalability, operating environment, resource requirements, and compatibility issues.
Bryan P. Bergeron (Brookline, MA) has over thirty years' experience designing and working with computers and electronics. He teaches technology and business at Harvard Medical School and MIT and is Editor in Chief of e.MD, Technical Editor of Postgraduate Medicine, among others. Dr. Bergeron is President of Archetype Technologies, Inc., a technology consulting firm.
Inhalt
Preface.
Acknowledgments.
PART ONE: PROPOSITION.
1 Alchemy-Technology Continuum.
Magic versus Technology.
The Continuum.
Relevance.
Summary.
2 Product Lifecycle.
Caveat Emptor (Let the Buyer Beware!).
A Matter of Life and Death.
Life and Death in the Continuum.
Relevance.
Summary.
3 Customer Behavior.
The Next New Thing.
Individual Behavior.
Population Behavior.
Money Matters.
Rules of the Game.
Watched or Seen.
Summary.
PART TWO: VALUE.
4 Alchemy of Entrepreneurship.
Basic Principles.
Winners.
Losers.
Undecided.
Two Cents Worth.
Summary.
5 Getting Unstuck.
A Sticky Situation.
Sticking and the Continuum.
Getting Creative.
Summary.
6 Research and Development.
Optical Communications.
Analysis.
Summary.
7 Marketing.
Wireless World.
Analysis.
Summary.
8 The Corporation.
Competitive Landscape.
In the Trenches.
Analysis.
Summary.
PART THREE: VISION MAINTENANCE.
9 Making Better Business Decisions.
Role of Leadership.
Misconceptions of the New Economy.
Company-Driver Scenarios.
Future Shock.
Summary.
Bibliography.
Index.