This work offers a summary of the book: "Contagious: Why Things Catch On" by Jonah Berger. Summary of the ideas in Jonah Berger's book: "Contagious" highlights the six key STEPPS principles that come into play when products or ideas become contagious: . S - Social currency . T - Triggers. E - Emotion . P - Public . P - Practical Value. S - Stories Added- value of this summary:. Save time . Understand the key concepts . Develop your business knowledgeTo learn more, read the summary of " contagious " and make your product or your idea go viral and get people talking about it.
Klappentext
The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".
This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to as many people as possible.
Added-value of this summary:
. Save time
. Understand the essential techniques
. Expand your communication skills
To learn more, read "Contagious: Why Things Catch On" and find out how you can make your information as contagious as possible!