Complete summary of Bill McGowan's book: "Pitch Perfect: How to Say It Right the First Time, Every Time"This summary of ideas from Bill McGowan's book "Pitch Perfect: How to Say It Right the First Time, Every Time" gives advice on how to make your presentations engaging and influential. According to McCormack, there are 7 Principles of Persuasion that you can use to make your presentations more effective and entertain your audience.The 7 Principles of Persuasion are:1. An engaging headline2. Vivid visual images3. Make it rich and brief4. Think, then talk5. Exude certainty6. Be insatiably curious7. Play to your strengthsReasons to read this summary:. Save time . Make your presentations more engaging and effective. Learn how to grab the attention of your audience from the startTo learn more, read the summary of "Pitch Perfect" and find out how to deliver the perfect presentation every time!