This work offers a summary of the book: "The Power of Why: Breaking Out in a Competitive Marketplace" by C. Richard Weylman.Summary of the ideas in C. Richard Weylman's book: "The Power of Why" explains that the conventional approach to selling was to develop a Unique Selling Proposition (UPS) which details why people should do business with you. This summary highlights that a better idea is to develop a Unique Value Promise (UVP) which articulates the value, the personal benefits and the clear outcomes customers will accomplish by doing business with you. Added- value of this summary:. Save time . Understand the key concepts . Develop your business knowledge To learn more, read the summary of "The Power of Why", identify why your best customers do business with you and optimize the delivery of the benefits!
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The must-read summary of C. Richard Weylman's book: "The Power of Why: Breaking Out in a Competitive Marketplace".
This complete summary of the ideas from C. Richard Weylman's book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a Unique Value Promise instead, which articulates the value, personal benefits and the clear outcomes that customers will accomplish by doing business with you. This summary explains how you can apply this approach and the benefits it could bring for your business.
Added-value of this summary:
. Save time
. Understand key concepts
. Expand your selling skills
To learn more, read "The Power of Why" and discover the new approach to selling that is sure to boost your chances of success.