This work offers a summary of "YOUR MARKETING SUCKS" by Mark Stevens.Mark Stevens is president of a marketing firm which specializes in ROI (return-on-investment) marketing. In his book Your Marketing Sucks, he argues that for every $1 you spend on marketing, you should generate more than $1 in additional sales. This is the essence of what is termed "Extreme Marketing". In this form of marketing, you know the precise return-on-investment (ROI) your marketing is generating, otherwise you stop marketing.In Your Marketing Sucks, Stevens counters the 8 common myths of marketing. He advises the reader to use the 10 rules of Extreme Marketing which is centered on the one transaction that builds a business - making sales. Extreme Marketing also means cutting through the cloud of mythology that has built up around marketing and focuses on generating sales, not looking good. The fact that Extreme Marketing lives or dies on the results it achieves in terms of sales is also a very strong plus."Why on earth would I say that your marketing sucks? Because, in fact, the marketing at most companies - big and small - has little, if anything, to do with what is needed to grow the business. Most marketing does suck. And it does because people haven't thought through what they are trying to accomplish before they start spending money on marketing", Mark Stevens says.
Klappentext
The must-read summary of Mark Stevens' book: "Your Marketing Sucks".
This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing effective. Stevens also proposes ten rules of 'Extreme Marketing' that focus on the most important thing - making sales.
Added-value of this summary:
. Save time
. Understand key concepts
. Expand your marketing skills
To learn more, read "Your Marketing Sucks" and find out what you should really be doing with your marketing and why you should stay focused on making sales.
Zusammenfassung
The must-read summary of Mark Stevens' book: "Your Marketing Sucks".This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing effective. Stevens also proposes ten rules of 'Extreme Marketing' that focus on the most important thing - making sales.Added-value of this summary:• Save time• Understand key concepts• Expand your marketing skillsTo learn more, read "Your Marketing Sucks" and find out what you should really be doing with your marketing and why you should stay focused on making sales.