This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from technologists throughout the commercialization process.
Autorentext
C. Joseph Touhill, PhD, PE, DEE, is President of Touhill
Technology Management Corp., which specializes in environmental
technology and management consulting. Dr. Touhill has been an
engineering manager of major projects for more than forty years,
twenty-three of which he served as Chief Executive Officer. He is a
Fellow of both the AIChE and ASCE and is the author of more than
eighty books and journal articles.
Gregory J. Touhill, MS, is Commander, 81st Training Wing,
Keesler Air Force Base,Biloxi, Mississippi. Colonel Touhill led the
team that was awarded the 2006 U.S. Air Force Science and
Engineering Achievement Award.
Thomas A. O'Riordan, MS, is Director of the Omaha field
office of the Raytheon Co.,where he manages major programs focusing
on preservation of national security. General O'Riordan also has
thirty-two years of distinguished service with the United States
Air Force as a command pilot and as Commander of the USAF Personnel
Center.
Klappentext
Your blueprint for successful entrepreneurshipfrom building an innovation team to bringing a product to market
There is no shortage of great technological ideas; however, having a great idea is no guarantee of a successful product. This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edgeby enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization:
-
Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs
-
Building a portfolio that spreads risk
-
Leveraging input from technologists throughout the commercialization process
The first three chapters of the book deal with key strategic issues. Here you discover the characteristics to look for in recruiting members of your innovation team and how to deal with each member's idiosyncrasies. You also get expert guidance for developing and executing a winning strategic plan.
The next chapters deal with hands-on tactical issues such as how to find, fund, assess, develop, design, and demonstrate innovative technologies. The final two chapters focus on steps after successful commercialization, including further improvements to the technologies.
This book provides the real-world guidance and wisdom that investors, inventors, entrepreneurs, and managers need to bring innovative technologies to market. It is also ideal as a textbook for management and engineering courses in entrepreneurship.
Inhalt
Foreword.
Acknowledgments.
1 Establishing Perspective.
1.1 Organization of the Book.
1.2 The Importance of Viewpoint.
1.3 The Importance of Flexibility.
1.4 Can Entrepreneurship Be Taught?
1.5 Key Points.
2 Our Perspective.
2.1 Strategy Development.
2.2 Technology Assessment.
2.3 Technology Development.
2.4 Technology Management.
2.5 Key Points.
3 Developing an Endgame.
3.1 Alternative Endgames.
3.2 Using Acquisition to Fill In Holes.
3.3 Showstoppers.
3.4 Endgame Objective RealizedSort of.
3.5 What's a Widget.
3.6 Making It Work.
3.7 Key Points.
4 Finding Ideas.
4.1 If You Have Money, Ideas Find You.
4.2 Ideas Must Be Consistent with the Overall Plan.
4.3 Inventors/Innovators Must Be Prepared to Give Up Equity.
4.4 Key Points.
5 Investing in Ideas.
5.1 Beware of Eye-Popping Projections.
5.2 Remember This Is Risk Capital; Only a Percentage of Ideas Pay Off.
5.3 Structure the Payoff When the Ship Docks, Not When It Sails.
5.4 Bet on People with Proven Track Records.
5.5 Take Care in Assembling the Investment Group.
5.6 Key Points.
6 Assessing Ideas.
6.1 The Assessment Process.
6.2 The Need for Exclusive Rights.
6.3 Technological Assessments Are Easy; Marketing and Business Assessments Are Difficult.
6.4 Ideas That Are 10 Percent Better Aren't Good Enough.
6.5 Not Skimping on Time or Money When a Great Idea Shows Up.
6.6 Tapping the Full Resources of the Team Before Moving Ahead.
6.7 Moving Ahead with Development, Then Revising the Plan.
6.8 Key Points.
7 Paying for and Controlling Ideas.
7.1 Buyer and Seller Wish Lists.
7.2 Using Wish Lists to Reach Agreement.
7.3 Is Buying the Company a Good Thing?
7.4 Intellectual Property: The Most Valuable Asset.
7.5 Paying with Future Profits Whenever Possible.
7.6 Key Points.
8 Developing Ideas.
8.1 Remember: This Is Business, Not Research.
8.2 Maintaining Control of Development Efforts.
8.3 The Goal of Development Is the Basis of Design.
8.4 The Importance of Feasibility Studies.
8.5 The Value and Meaning of Estimates.
8.6 Knowing When to Celebrate and When to Cry.
8.7 Key Points.
9 Designing and Building Technology.
9.1 This Is Where the Spending of Real Money Begins.
9.2 Simple Designs Are the Most Elegant.
9.3 The Design Technology Should Be as Good as the Technology Designed.
9.4 The Manufacturing System Should Be Built to Be Flexible.
9.5 Key Points.
10 Demonstrating Technology.
10.1 Nobody Wants to Be the First to Use a New Technology.
10.2 Everbody Wants All the Details on How Our System Works (Free of Charge).
10.3 A Demonstration Deserves Something in Return.
10.4 When a Showcase Demonstration Works, Invite Everybody in the World to Come and See It (and Not Before).
10.5 How Many Demonstrations Are Enough?
10.6 Key Points.
11 Standardizing Technology.
11.1 Custom Suits Take Longer to Make and Are More Expensive.
11.2 Standard Designs Are Cheaper and Easier to Operate (and Fix).
11.3 Modularize Where Possible.
11.4 Cooperate with Suppliers and Partners.
11.5 Key Points.
12 Packaging Technology.
12.1 Overcome the Stigma of Being First.
12.2 Determine What Needs to Be Done to Make Technology Appealing.
12.3 The Art of Being Cool.
12.4 Protect Our Proprietary Rights Aggressively.
12.5 Key Points.
13 Applying Technology.
13.1 Off-the-Rack Suits Require Alterations.
13.2 Alterations and Options Always Cost Money.
13.3 Make Technical Support Easy and Accessible.