CRAFTING BUSINESS MODELS

THE STRATEGIC APPLICATION OF SCENARIOS IN BUSINESS MODEL DEVELOPMENT

(STRATEGY & INNOVATION)

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

Introduction To Business Model Design And Innovation

The Business Model Canvas: A Shared Language For Design

Mobilizing For Business Model Design Projects

Understanding The Business Model Environment

Deep Diving Into Customer Insights

Ideation: Generating Diverse Business Model Ideas

Visual Thinking For Business Model Design

Prototyping Business Models At Different Scales

Storytelling For Communicating Business Models

Designing With Customer Scenarios

Exploring Future Environments With Strategic Scenarios

The Scenario-Guided Business Model Design Workshop

Evaluating Business Models For Strength, Weakness, Opportunity, And Threat (Swot)

Strategic Adaptation: Blue Ocean Strategy And Multiple Business Models

Implementing And Managing Business Models For Continuous Evolution