MARKET-SPECIFIC DEMAND GENERATION

TAILORING CUSTOMER CREATION APPROACHES

(STARTUP & ENTREPRENEURSHIP)

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

The Path To Epiphany: Introducing The Customer Development Model

The Perilous Road: Why The Product Development Model Fails Startups

The Strategic Imperative: Understanding The Four Types Of Startup Markets

The Philosophy Of Customer Creation: Beyond Marketing Communications

Getting Ready For Launch: Choosing Your Market Type And Assessing Risks

Defining First-Year Objectives: Customer Creation Goals By Market Type

Strategic Positioning: Crafting Your Company's Narrative By Market Type

Product Positioning: Differentiating Your Offering By Market Type

External Validation: Engaging Analysts And Influencers For Positioning

The Big Reveal: Selecting The Right Launch Strategy By Market Type

Targeted Communication: Selecting Customer Audiences And Messengers

Crafting Sticky Narratives: Messages, Context, And Media Strategy

Measuring Impact: Tracking Success And Creating Demand By Market Type

Bridging The Chasm: Transitioning To Mainstream Customers And Sales Growth

The Agile Enterprise: Building Mission-Centric, Fast-Response Departments