PROTOTYPING BUSINESS MODELS

AN APPROACH TO ITERATIVE DESIGN AND INNOVATION

(STRATEGY & INNOVATION)

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

Understanding Business Models And The Essence Of Prototyping

The Business Model Canvas: Your Core Prototyping Tool

Embracing The Design Attitude For Business Model Innovation

Customer Insights: The Foundation For Effective Prototyping

Ideation Techniques For Generating Business Model Prototypes

Visual Thinking: Making Your Business Model Prototypes Tangible

Prototyping At Different Scales: From Sketch To Field-Test

Developing Elaborated Business Model Prototypes With The Canvas

Assessing Viability: Creating Business Case Prototypes

Testing Your Business Model Prototypes In The Field

Leveraging Business Model Patterns For Prototyping Inspiration

Integrating Scenarios For Future Business Model Prototyping

Evaluating Business Model Prototypes With Swot Analysis

Communicating Your Business Model Prototypes Through Storytelling

Managing The Business Model Design Process And Prototyping Iterations