REAL METRICS VERSUS VANITY METRICS

IDENTIFYING DATA THAT DRIVES ACTION OVER METRICS THAT MISLEAD

(ANALYTICS & DATA)

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

The Entrepreneur's Delusion: Why We Lie To Ourselves

Defining Your Scorecard: What Makes A Good Metric?

The Pitfall Of False Impressions: Understanding Vanity Metrics

Eight Common Vanity Metrics To Avoid At All Costs

Beyond The Obvious: Qualitative Vs. Quantitative Insights

Illuminating The Unknowns: Exploratory Vs. Reporting Metrics

Predicting The Future: Leading Vs. Lagging Indicators

Uncovering True Influence: Correlated Vs. Causal Metrics

The Discipline Of Focus: Introducing The One Metric That Matters (Omtm)

Setting Your Targets: Drawing Lines In The Sand

Iterating To Success: The Build-Measure-Learn Cycle And Lean Analytics

Analytics In Action: Segmentation, Cohorts, And A/B Testing

Your Business Model Dictates Your Metrics: An Overview

Evolving Metrics: Adapting To Your Startup's Stage Of Growth

From Insight To Action: Avoiding Data Traps And Cultivating A Data-Informed Mindset