THE FADING ECHO OF MASS MEDIA

WHY THE TV-INDUSTRIAL COMPLEX NO LONGER DRIVES GROWTH

(MARKETING & GROWTH)

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

The Legacy Of The Five Ps: Traditional Marketing's Golden Age

The Rise Of The Tv-Industrial Complex

Mass Advertising's Magic Formula: Success Stories Of The Past

The Shift: Consumers Become Post-Consumption

The Growing Attention Deficit: Why Ads No Longer Work

The Invisibility Of "Very Good": When Ordinary Fails

The Law Of Large Numbers And Advertising's Decline

Targeting The Edges: From Mass To Niche Marketing

Ideas That Spread, Win: Unleashing The Ideavirus

Marketing As Design: Engineering Remarkability Into Products

The Problem With Fear: Why Companies Avoid The Purple Cow

Differentiating Customers: Focusing On The "Who's Listening?"

The New Marketer: From Communicator To Designer

In Search Of Otaku: The Obsession That Drives Adoption

The Magic Cycle Of The Purple Cow: Sustaining Growth In A New World