THE FOUR ACTIONS FRAMEWORK

DESIGNING A DISTINCTIVE VALUE CURVE

(STRATEGY & INNOVATION)

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

The Red Ocean Reality: Facing The Bloody Competition

Unveiling Blue Oceans: The Promise Of Uncontested Market Space

Value Innovation: The Cornerstone Of Blue Ocean Strategy

Mapping The Market: The Strategy Canvas

Challenging Industry Logic: The Four Actions Framework

The Eliminate-Reduce-Raise-Create Grid: A Practical Guide

Defining Success: Focus, Divergence, And A Compelling Tagline

Systematic Exploration: The Six Paths To Reconstruct Market Boundaries

Aggregating Demand: Reaching Beyond Existing Customers

Building A Robust Business Model: The Strategic Sequence Of Utility, Price, Cost, And Adoption

Mobilizing For Change: Overcoming Key Organizational Hurdles

Inspiring Commitment: Building Execution Into Strategy With Fair Process

The Blueprint For Sustainability: Aligning Value, Profit, And People Propositions

Dynamic Renewal: Sustaining Blue Oceans Over Time

Avoiding The Pitfalls: Ten Red Ocean Traps To Sidestep