THE INTERPLAY OF VIRALITY AND CUSTOMER ACQUISITION

DRIVING EFFICIENT, SCALABLE GROWTH

(ANALYTICS & DATA)

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

Embracing Data To Build A Better Startup Faster

Beyond Vanity: Identifying Actionable Metrics For Growth

The Engines Of Growth: Introducing Virality And Paid Acquisition

Dissecting Virality: Inherent, Artificial, And Word-Of-Mouth

Quantifying Virality: The Viral Coefficient And Cycle Time

Understanding Customer Acquisition Cost (Cac) Components

Customer Lifetime Value (Clv): The Long-Term Return On Acquisition

The Golden Ratio: Optimizing Clv And Cac For Profitability

Virality And Cac Across Business Models: E-Commerce And Saas

Virality And Cac Across Business Models: Mobile Apps And Ugc

Virality And Cac Across Business Models: Two-Sided Marketplaces

The Virality Stage: Optimizing Organic User Acquisition

The Revenue Stage: Fueling Growth With Strategic Acquisition Spend

Predictive Power: Leading Indicators For Virality And Acquisition

Setting Your Baseline: Industry Benchmarks For Virality And Cac