THE WHOLE PRODUCT CONCEPT

CLOSING THE GAP BETWEEN MARKETING CLAIMS AND CUSTOMER FULFILLMENT TO SECURE MARKET ENTRY

(MARKETING & GROWTH)

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

The High-Tech Marketing Illusion: Why Good Technology Fails

Understanding The Market: The Technology Adoption Life Cycle

The Great Divide: Discovering And Defining The Chasm

The Perils Of Incomplete Solutions: Bodies In The Chasm

The Core Concept: Introducing The Whole Product Model

Early Market Dynamics: Innovators, Visionaries, And Self-Assembled Solutions

Mainstream Imperatives: Why Pragmatists Demand A Complete Whole Product

Strategy For Invasion: Targeting The Beachhead With A Compelling Reason To Buy

Assembling The Force: Whole Product Planning For Your Target Niche

Defining The Battle: Positioning The Whole Product Against Competitors

Launching The Assault: Distribution Channels For The Whole Product

Fueling The Invasion: Pricing Strategies For Whole Product Adoption

Beyond The Chasm: Expanding From The Beachhead (The Bowling Alley & Tornado)

Organizational Transformation: From Pioneers To Settlers In The Whole Product Era

Sustaining Leadership: Whole Product R&D And Long-Term Market Dominance