TIPPING POINT LEADERSHIP IN ACTION

MASTERING RAPID ORGANIZATIONAL CHANGE

(STRATEGY & INNOVATION)

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

The Rising Tide Of Red Oceans: Why Change Is Inevitable

Creating Blue Oceans: A New Logic For Profitable Growth

Analytical Foundations: Tools For Charting New Market Space

Reconstructing Market Boundaries: Six Paths To Blue Oceans

Focusing On The Big Picture: Visualizing Your Future Strategy

Reaching Beyond Existing Demand: Tapping Into Noncustomers

Getting The Strategic Sequence Right: Ensuring Commercial Viability

Overcoming Organizational Hurdles: The Need For Tipping Point Leadership

Breaking The Cognitive Hurdle: Making People See The Harsh Reality

Jumping The Resource Hurdle: Maximizing Existing Assets

Jumping The Motivational Hurdle: Inspiring Mass Action

Knocking Over The Political Hurdle: Navigating Resistance

Building Execution Into Strategy: The Power Of Fair Process

Aligning The Three Strategy Propositions: For Sustainable Success

The Dynamic Journey: Renewing Blue Oceans And Avoiding Traps