Expand Your Personal Brand, compiles 20 valuable lessons that the author has created to increase personal branding success. After learning these lessons through trial and error, the author is providing an interactive way to learn them. Covering topics such as finances, personal branding, marketing and time management, this book provides an all-round solution to all your branding questions and problems.

In this book Carla R. Jenkins will save you time, money and the agony of trying to figure out how to "Expand Your Personal Brand" with zero dollars in your pocket. Whether financially, personally, business, marketing or time management, we all have a brand to cultivate and expand.

Within this book, Carla provides 20 lessons learned from trial and error all the way to being a 6-figure earner. Would you like to eliminate the learning curve? Would you like realistic and applicable answers to solve your personal and professional branding challenges? If the answer is yes, then this book is for you and the door is about to be opened for unlimited branding success.

Prologue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Carla Jenkins Biography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1 Don't Wait, Do It Now. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 2 Getting Out of Your Comfort Zone. . . . . . . . . . . . . . . . . . . . . . .11 3 Employing the Three C's (Clarity, Consistency and Constancy) to Improve Your Personal Career Brand . . . . . . . . . .15 4 Handling High-Visibility Projects as a Newbie. . . . . . . . . . . . . . 21 5 How to Stop Paralysis of Analysis. . . . . . . . . . . . . . . . . . . . . . . . 25 6 Self-Investment is the Best Investment . . . . . . . . . . . . . . . . . . . 29 7 Three Steps for Planning for Interruptions. . . . . . . . . . . . . . . . . 35 8 Five Differences Between Busy and Productive People. . . . . . . . 39 9 Keeping the Momentum Going Until You Win. . . . . . . . . . . . . 43 10 Meeting Deadlines Through Prioritization. . . . . . . . . . . . . . . . . 47 11 Avoiding Scope Creep . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51 12 Assess, Action, and Adapt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 13 Promote Your Competitive Advantage. . . . . . . . . . . . . . . . . . . . 59 14 What You Need to Leave Behind. . . . . . . . . . . . . . . . . . . . . . . . 63 15 5 Tips for Maximizing Your Conference Experience. . . . . . . . . 67 16 Developing Your Unique Selling Proposition. . . . . . . . . . . . . . . .71 17 Thrive Not Strive. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75 18 Personal Brand Strategy Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . 79 19 How to Reposition Your Brand When You Switch Careers. . . . 85 20 5 Steps to Brand Consistency. . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 Thank You. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97