"Beauty As It Is" seeks to foster a more authentic and inclusive perception of beauty that will not only encourage individuals to be the best version of themselves; the book provides suggestions that assists readers to positively engage with beauty businesses and brands across the globe. In this book you will hear from more than 60 professionals, from a head of a conglomerate to groundbreaking trendsetters of underrepresented groups. Beauty is a choice. The moment you choose to FEEL beautiful, you ARE beautiful.