As a toast to success, a drowning of sorrows, a rite of passage, and the fuel for most social activities, alcohol plays a central role in our culture. Alcohol generates nearly $160 billion in US revenues annually and is a major source of tax revenue, making the stakes in the modern debate over its use, misuse, and regulation staggeringly high. Fact

Carole L. Jurkiewicz, Murphy J. Painter

Why We Control Alcohol the Way We Do. Taxation and the Economic Impacts of Alcohol. The Future of the Three-Tiered System as a Control of Marketing Alcoholic Beverages. Contents under Pressure: Regulating the Sales and Marketing of Alcoholic Beverages. Policy, Regulation, and Legislation. The Repeal Program. Sociological/Cultural Influences of Drinking. Perceptions, Policies, and Social Norms: Transforming Alcohol Cultures Over the Next 100 Years. Controlling Misuse of Alcohol by College Youth: Paradigms and Paradoxes for Prevention. How Do Alcohol Screening and Prevention Programs Fare in a Web-Based Environment? Instituting Innovation: A Model of Administrative Change in a State-Level Liquor Control Board. Toward Liquor Control: A Retrospective. References.