Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
Autorentext
Autorentext
Catherine Kaputa
Titel
Breakthrough Branding
Untertitel
How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Autor
EAN
9781473643543
ISBN
978-1-4736-4354-3
Format
E-Book (epub)
Hersteller
Herausgeber
Genre
Veröffentlichung
07.06.2012
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
2.51 MB
Anzahl Seiten
288
Jahr
2012
Untertitel
Englisch
Unerwartete Verzögerung
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